GOOD FOR YOU NEW MULTISEED BREAD MIX FROM ARKADY

Arkady – the first brand to develop bread ingredients expertise in the UK – is launching a new Multiseed Bread Mix which tastes great, is healthy and will help bakers capitalise on the growth of the seeded bread market.

Currently showing a 25.7 per cent growth year on year in terms of volume packs sold in high street bakers, seeded breads have been one of the strongest growing areas of the bread market across all sectors for a number of years, and is currently worth £1.51bn.*

To help bakers profit from this growing market, Arkady has launched a new Multiseed Bread Mix, which boasts many benefits for the baker including yielding a significantly higher selling price on seeded products. Made with linseed, sunflower and pumpkin seeds and oat kernels for a deliciously sweet, malty flavoured healthy bread, the mix boasts plenty of visible seeds, which communicate quality and health benefits to consumers, who will love the appearance and taste.

The new bread mix has excellent tolerance to all processing conditions, which will ensure perfect results every time; the baker just adds yeast and an equal amount of flour to the mix. The Multiseed Bread Mix has good keeping qualities and softness, which will tempt shoppers back for repeat purchases.

With anti staling technology - developed by Arkady specifically to keep breads that are chilled fresh - it’s ideal for refrigerated sandwiches, which is another profitable market for bakers to tap into; the sandwich market is worth approximately £3.5 billion with approximately two billion sandwiches purchased in the UK each year**.

The mix is easy to use, weigh up and works for loaves and rolls, providing good volume and softness in rolls. Available in 3 x 4kg sachets packs, the new mix is easier to store and allows the baker control and freshness of ingredients, with no mess from half used sacks.

David Astles, Marketing Manager at BakeMark UK, said: “The new Multiseed Bread Mix is perfect for bakers who are looking for a quality and delicious bread, which not only tastes great but also boasts the healthy ingredients for those customers who demand a healthier product.

“Extensive research was undertaken with bakers to ensure the perfect product was developed. The Multiseed Bread Mix is easy to use, versatile, and consistent across a range of different products and will help bakers benefit from this growing market. Consumers are actively seeking out seeded products, so bakers should be aware that if they do not stock these items, shoppers will go elsewhere. To help bakers communicate the sale of seeded bread products, we are providing free personalised POS with every purchase plus ‘good for you’ stickers to go on packs, so bakers can really highlight the products in store.”

For further information: 0800 783 4697 or visit: www.bakemark.co.uk.

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