BAKEMARK UK LAUNCHES NEW READI-BAKE MINI BITE RANGE

A new range of delicious mini bites from BakeMark UK’s popular Readi-Bake range has been launched for out of home operatives.

The new thaw-serve Readi-Bake Mini Bite range has been created in response to the growing consumer demand for bite size treats. Their small size means they are great for both kids and adults alike. For people who want to watch their portion size these mini bites offer indulgence with less guilt. They are very versatile having a wide range of uses, from a delicious complement to a hot drink, sweet buffet range, as a multipack for an on the go snack or even try the brownie in an ice cream sundae. As only the required amount needs to be defrosted there is greater flexibility when serving and presenting the product, reducing waste and helping stock control. The Readi-Bake Mini Bite range couldn’t be simpler just thaw and serve, no baking required.

BakeMark UK has chosen three traditional family favourites for its new thaw-serve Readi-Bake Mini Bites – flapjacks, shortbreads and brownies, which are proven favourites.

The flapjacks are available in packs of 140 x 19g and have a light, creamy taste with a consistent oat structure, the rich and buttery shortbread is available in 140 x 16g and the moist, indulgent, chocolaty brownies are available in packs of 240 x 15g. These tasty treats will be available immediately.

Helen Sinclair, Lead Category Manager at BakeMark UK says, “Here at BakeMark we have seen continued growth in the mini bite market. The thaw-serve Readi-Bake Mini Bite range from BakeMark allows the seller more flexibility with the product, which can be positioned a mixture of the three or in singular portions. The thaw-serve format allows greater stock control as the products can be defrosted as required.”

For further information: 0800 783 4697 or visit: www.bakemark.co.uk

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