Bakers Celebrate the Potential for Repeat Purchases

Whether it’s a surprise presentation amongst friends or a family occasion, a decorated cake, ceremoniously cut and shared, makes a fabulous celebration centrepiece. And with 28.8%* of UK households purchasing a Celebration Cake 1.9 times in the last 12 months the opportunity for bakers to get a slice of the repeat business of satisfied customers is obvious. 

Now with Craimillar Rich Celebration Cake Mix, from CSM, bakers can capitalise on this trend and create high quality Celebration Cakes every time. The mix, which is available in handy sized 12.5 kg cases, produces a moist and indulgent base that can be used for traditional, contemporary styled cakes, sheet or mini cakes. Bakers simply add egg, glycerine and fruit to create a great tasting cake for every occasion. 

‘Rich Celebration Cake Mix is easy to use and allows bakers to produce a cake base with good texture and excellent keeping qualities that provides an indulgent ’blank canvas’ for them to decorate as simply or elaborately as they wish.’ Says Lisa Boswell, CSM. 

‘Bakers find our range of Crembels, which contain only natural flavours and colours make the perfect topping and fillings for celebration cakes. Available in 12.5kg pails, in Caramel, Vanilla, Chocolate and Lemon flavours Crembels can be melted or beaten to the ideal consistency for cake topping, filling or decorative icing. The Crembels’ high sheen finish and smooth texture when melted ensures they look glossy and appealing to customers as decoration or filling. Because Crembels are non-tacky and are freeze thaw stable and maintain their visual and taste appeal, they give busy bakers even more flexibility to meet the demands of this ‘feel good’ market with consistently good products.’