Readi-Bake Mini Bites Cater for Kids and Kings
Top Trends Meet Consumers’ New Buying Savvy
‘Whilst last years trend for supersizing is in retreat indulgence eating trends remain very strong with people willing to ‘splurge’ on a treat for themselves, or buy the best quality,’ says Helen Sinclair, Lead Category Manager, bakery ingredient and bakery goods supplier, CSM United Kingdom. ‘However with a general market ‘cost awareness’ and a new ‘buying savvy’ breed of consumer it means contract caterers should look carefully at their bakery offering to remain on trend, on message and in profit.’
New Readi-Bake Rocky Road Mini-Bites available from CSM United Kingdom, meets all these criteria, tapping into a major trend sweeping the retail bakery market it demonstrates how contract caterers can meet the consumer’s demand for quality, indulgence bakery products at ‘buying savvy’ prices.
Appealing to both children and adults the mini bites category shows an annual market growth of 15%* by value and with 52%* of the UK population now buying into the mini bite category it is clear that there is profit potential for contract caterers with this developing category.
Mini Bites Have a Growing Chunk of the Market
The success of these bite sized favourites in shortbread, brownie, flapjack and now new Rocky Road variants is fuelled by their ability to meet the diverse consumer demands for, portion control that removes the guilt of indulgence purchasers; snack availability and food on the go; food sharing as a social activity and also the consumer demand for choice.
The versatility of mini bites just adds to their success potential – from a delicious complement to a hot drink, sweet buffet item, as part of a dessert in an ice cream sundae and as a multipack snack item.
Simply Serve Flexibility
New Rock Road Mini Bites combine chunks of crunchy biscuit and fluffy marshmallow pieces in a rich, indulgent chocolaty base. As with all of the Readi-Bake range of Mini Bites all you have to do is thaw and serve. With no baking, no waste and simple stock control these mini bites are ideal for busy contract caterers seeking new profit opportunities that are quick and easy to prepare.
‘With a choice of light, oaty flapjack, rich, buttery shortbread and moist, chocolaty brownies and now new Rocky Road mini bites you have the flexibility to create a menu selection to appeal to all ages.’ explains Helen. ‘Whilst multi-pack bags offer the added opportunity for ‘pick and mix’ sales or sales promotions such as, 6 for the price of 5, which will tempt those ‘buying savvy’ customers.’
Date source: TNS Worldpanel 52we 30 Nov 2008