NEW CRAIGMILLAR CAKE MIXES FROM BAKEMARK UK
Ensuring bakers can keep up with demand and offer consumers new and exciting products, the leading bakery ingredients supplier has developed a Plain Yoghurt Cake Mix and two Extra Moist Cake Mixes in Plain and Chocolate flavours.
The new mixes are ideal for making many variants of cakes but in particular cup cakes and loaf cakes - two areas of the cake market which have seen massive growth over the last twelve months. The loaf cake market has grown by 24.5 per cent over the last year and is worth £51 million, with the cup cake market growing by 19.3 per cent and currently valued at £31.5 million; both sectors are in the top five fastest growing areas of the cake market. (Data source: TNS Superpanel, 52 w/e 13th July 2008.)
The new Extra Moist Cake Mixes in Plain or Chocolate have been developed to offer the consumer a really moist cake which has a premium and indulgent eating experience. The Plain Mix is ideal for making delicious loaf cakes such as Cranberry & Orange, Cherry & Almond and Mocha Coffee and cup cakes such as Raspberry and White Chocolate Cup Cakes. The Chocolate Mix will enable bakers to create firm favourites including Rocky Road and Marble Loaf Cakes and Triple Chocolate Cup Cakes providing something for everyone.
The new Plain Yoghurt Cake Mix, meanwhile, has added yoghurt for a characteristic taste and aroma with a healthier twist. The development team at BakeMark have reduced the sodium content in line with the government’s 2010 salt targets and this new mix also provides bakers with the option of offering customers a reduced fat alternative. Bakers simply substitute the oil in the recipe with low fat yoghurt and the egg with egg whites to produce a reduced fat cake, which is better for you but yet still an indulgent treat.
The new Craigmillar Plain Yoghurt Cake Mix is perfect for cup cakes and will ensure a moist, light yet robust sponge. For a quality topping with fewer additives, use BakeMark’s new Crembel Toppings available in Caramel, Chocolate, Lemon and Vanilla , which are free from preservatives and use only natural colours and flavours.
Lisa Smith, Marketing Manager at BakeMark UK says: “Bakers are looking for cake mixes to help them create extra indulgence or cakes with a wholesome twist. With cup and loaf cake markets’ growing significantly, our focus within new product development is to ensure that bakers of all types can offer the consumer a greater variety of cakes to suit different trends from indulgence to healthier options.”
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