SELL WELL IN FAIRTRADE WEEK WITH NEW ‘ROOTZ’ BARS

Fairtrade Fortnight 2009 is set to celebrate 15 years of Fairtrade between 23rd February – 8th March, making now the ideal time to offer your customers an ethical treat. The irresistible range of new ‘Rootz’ bars and treats are perfect for the discerning customer that wants to give a little back.

With the value of Fairtrade products growing in production almost ten fold from 2001 to 2007, and doubling in production in 2007, the demand couldn’t be stronger. In total, the Fairtrade mark can now be found on over 4,000 products, with £395 million made in sales during 2007. Datamonitor predicts that by 2012, total sales will have risen in excess £800 million, proving that Fairtrade sales are set to go from strength to strength.

Rootz bars are the perfect ‘on-the-go’ snack, with a whole range of consumer favourites to suit every taste. The Butter Flapjack, Butter Fruit Flapjack or Butter Choc Chip Flapjack make a great mid morning snack on the go, while the Chocolate Chip Muffin or Cherry and Sultana Muffin provide a delicious afternoon treat.

For the more traditional consumers there is a Large Eccles Cake or Chocolate Chip Shortbread and for those chocoholics, a luxurious Chocolate Brownie, or a tasty Chocolate Crispy.

All products come individually wrapped, making them perfect for the foodservice sector as well as retail. Fairtrade products provide customers with a feeling of ethical consciousness and create a fair deal for producers, which is why they are proving to be such a popular alternative for those caring customers.

For further information about our new Rootz range, call BakeMark UK on 0800 783 4697 or visit: www.bakemark.co.uk 

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