BAKEMARK’S NEW COOKIE RANGE IS THE ULTIMATE IN LUXURY

BakeMark UK has launched an indulgent trio of premium cookies, the Ultimate Cookie range, in order to appeal to the currently growing cookie market.

The UK cookie market is currently worth an impressive £36.2m, with £4.5m added to the category as a result of the rising product popularity in the last two years. Sales of cookies continue to grow so now is the ideal time to take advantage of this trend.

The cookies come in three mouth-watering flavours – Chunky Chewy Toffee & Pecan, Strawberries & Cream and Triple Chocolate, with all three varieties boasting high quality ingredients.

The Chunky Chewy Toffee & Pecan Cookie contains real pecans, butter truffle pieces and Belgian chocolate chunks for a rich, satisfying flavour. The Strawberries & Cream variety is packed with real strawberry pieces, clotted cream and Belgian white chocolate chunks for a creamy, fruity taste. The Triple Chocolate delivers what it says on the label; brimming with Belgian dark and white chocolate chunks and encased in rich chocolate dough, it will truly appeal to all those chocoholics.



The cookies are available in cases of 48 as frozen cookie pucks. To serve, simply bake-off for a luxurious, fresh taste that is sure to tempt any customer looking for a treat with a leisurely coffee or grabbed and eaten on the go.

Helen Sinclair, Lead Category Manager at BakeMark UK says, “The launch of our Ultimate Cookie range is a reflection of the growing cookie market and the remaining customer demand for indulgent premium products despite the current market. With our new Innovation Centre now in place, the focus of BakeMark UK is on new product development more than ever and this new range demonstrates our commitment to trying new combinations in order to tap in to market trends.”

For further information: 0800 783 4697 or visit: www.bakemark.co.uk
Source: TNS Worldpanel data 52we 22nd Feb 2009
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