GO DOTTY FOR BAKEMARK’S NEW DOUGHNUTS

A new doughnut product is soon to launch to the foodservice and retail market, opening up a whole new sales opportunity.

A single serve doughnut made up of four connected bite sized iced ball doughnuts - Do’Dotz from BakeMark UK provide a fantastic opportunity for the end user, through their unique presentation.

They can be marketed as fun eating products, sharing products or products that ease a little guilt – four smaller portions rather than one large one can, for some consumers, be easier to swallow!

Presented to foodservice and retail customers as a thaw and serve case of 48 products, Do’Dotz could not be simpler to prepare for sale and should tap into a growing market – 112 millions packs of doughnuts were sold in the last year, a figure which was up 13 per cent year on year.*

BakeMark UK is already an authority in doughnuts, being the official ingredients supplier to National Doughnut Week and the manufacturer of a whole range of popular thaw and serve doughnuts such as Nestlé Smarties Iced Ring Doughnut, Nestlé Toffee Crisp Doughnut and the Nestlé Rolo Doughnut.

Helen Sinclair, Lead Category Manager at BakeMark UK, comments, “The Do’Dotz launch adds a whole new level to the category. We have developed this product through our research at our UK Innovation Centre, utilising company expertise from all over Europe.”

For further information about the new Do’Dotz, call BakeMark UK on 0800 783 4697 or visit: www.bakemark.co.uk
- ENDS-

* Data Source: TNS Worldpanel 52we 22 March 2009