Cookies & Doughnuts

• Instrumental in pioneering the development of the category in the UK
• Exclusive partnerships with brand leaders such as Nestlé and Kraft

• Driven by consumer research which revealed an opportunity to add value via brands
• Mass appeal - kids and adults alike
• In line with the current trend for indulgence

• Have increasingly become a popular part of consumer consumption
• Building value added opportunities with premium products
• Innovative topped, filled and licensed products available
• Exclusive partnerships with retail brand leaders such as Nestlé

• Fresh taste and appearance is a key element
• Products designed with high visual appeal to attract consumers

Cookies - Did You Know?

The UK Cookie market is worth £39.7m and is growing in value by 8.7%

(Source: TNS 52 w/e 4th Oct 2009)

Cookies - Top Tips

• For best results bake direct from frozen
• Bake smaller batches for extra freshness your customer will notice!
• Increase your profits with a multi buy i.e. buy 4 for a special price

Doughnuts - Did You Know?

The doughnut category is worth £67.8m and growing in value at 6.0%

(Source: TNS 52 w/e 4th Oct 2009)

Doughnuts - Top Tips

• If you are an Artisan baker, why not take part in the annual event ‘National Doughnut Week’. It’s a great way to increase your sales and raise money for charity at the same time! See www.nationaldoughnutweek.org for more info.

No Hydrogenated Fats in any products listed in this section

Product Listings

Back to Heroes